Digital Media
Consulting, Strategy
and Development

Digital Services

Social Media Strategy

Barn Owl Digital can help you build your brand or event and connect with your community on current and emerging social media platforms. Barn Owl Digital can provide your staff with the knowledge to carry out your plan, or we can manage it for you. From strategy, to implementation, to management, Barn Owl Digital is ready to help you navigate the social world.

Content Creation

Barn Owl Digital can identify the online content your brand or event should be creating. Barn Owl Digital can then help you plan how that content will be created and distributed, with particular attention paid to your messaging and audience. Barn Owl Digital can also post to and maintain your blog, as well as offer training in blogging best practices.

Search & social ads

Barn Owl Digital knows how to create PPC ads on search engines and social media platforms that will drive a wider audience to your content. From creating the ad to targeting the right demographics, to measuring results and adjusting to increase ROI, Barn Owl Digital can ensure that your brand reaches more eyes.

SEO

All of Barn Owl Digital’s efforts are done with search engine optimization in mind. Barn Owl Digital creates content that is geared to get your brand higher in a search engine’s organic results.

Website design

If you’re starting from scratch, Barn Owl Digital can help with the creation and design of your website, blog or app. From coding to design, Barn Owl Digital has relationships with the right people in order to brand your organization online properly. From start to finish, Barn Owl Digital can manage all aspects of your project.

Measuring Results

Barn Owl Digital has the know-how to track the results of your efforts. Barn Owl Digital can measure the impact of your organic and paid online marketing and consult you on what is working and what isn’t in order to maximize ROI.

Nice to Meet You!

  • Testimonial

    Colette Clarke

    Founder and Chief Strategist

    About Colette Clarke

    Colette is the founder of Barn Owl Digital. She has over 9 years experience in digital content strategy and holds a degree in English from Pennsylvania State University. Her areas of expertise include social media, search engine optimization, blogging, website development and maintenance, metrics tracking and analysis, editing, online engagement and content promotion.

    In addition to her experience on the web, Colette has experience with all aspects of PR and marketing: promotional plans, audience targeting, messaging, press releases, media contacts, events, and partnerships.

    Before starting Barn Owl Digital, she created and executed strategy for witfs multimedia content projects on the web, as well as monitored and enhanced witf’s online engagement with the community, especially through social media. While at witf, she helped to increase the average monthly unique visitors to witf.org by 92%, Facebook likes by 144% and Twitter followers to @witf 745%, from July 2011 to February 2014.

    She joined witf from PennLive.com and lehighvalleylive.com, where she worked as an online news producer for five years. There, she produced and packaged online news content with The Patriot-News, The Express-Times and The Perry County Times. She also increased and promoted user-generated content, maintained the organization’s social media presence, recruited and trained community bloggers, and created dynamic webpages that engaged niche local communities.

  • Testimonial
    Kathleen A. Pavelko, President and CEO of witf

    Colette was an integral part of my 2013 campaign for election as alumni trustee at Penn State. With voters (alums) dispersed across the country, social media was the best choice to reach and persuade them. Colette advised on the strategy and execution of my Facebook and Twitter content, and devised (and tweaked) a FB ad strategy as well. I came in a respectable 8th in a field of 39!  

  • Testimonial
    Steven Ibanez, Senior Director of Training Strategy, Advance Digital

    As a web producer at PennLive.com, Colette learned a variety of web technologies and used them to build audience for the website. Her strong writing skills and focus on audience helped PennLive.com develop page views and increase engagement in entertainment and lifestyle categories. As a member of a small editorial staff, Colette proved herself to be extremely flexible, taking on various SEO, SMO and technical duties along with her content responsibilities. Her dedication and positive attitude were key assets in a fast-moving environment where there was always more work than resources.    

  • Testimonial
    Katie Carpenter, Colleague at witf

    Colette was a pleasure to work with at WITF. She's aways on top of the latest in SEO best practices and digital tools. Her attention to detail and insight on social media and building audience engagement was invaluable throughout the production of two health-related series at the station.

Get in touch

Barn Owl Digital would love to learn about your business and brainstorm ways in which we can tell your story online and make your goals a reality.

Contact Address

1055 Kunkles Mill Road
Lewisberry, PA 17339

Contact Details

info@barnowldigital.com
+1 (717) 579-5297

Office Hours

9 a.m. – 5 p.m. EST
Monday to Friday