Colette is the founder of Barn Owl Digital. She has over 9 years experience in digital content strategy and holds a degree in English from Pennsylvania State University. Her areas of expertise include social media, search engine optimization, blogging, website development and maintenance, metrics tracking and analysis, editing, online engagement and content promotion.
In addition to her experience on the web, Colette has experience with all aspects of PR and marketing: promotional plans, audience targeting, messaging, press releases, media contacts, events, and partnerships.
Before starting Barn Owl Digital, she created and executed strategy for witf’s multimedia content projects on the web, as well as monitored and enhanced witf’s online engagement with the community, especially through social media. While at witf, she helped to increase the average monthly unique visitors to witf.org by 92%, Facebook likes by 144% and Twitter followers to @witf 745%, from July 2011 to February 2014.
She joined witf from PennLive.com and lehighvalleylive.com, where she worked as an online news producer for five years. There, she produced and packaged online news content with The Patriot-News, The Express-Times and The Perry County Times. She also increased and promoted user-generated content, maintained the organization’s social media presence, recruited and trained community bloggers, and created dynamic webpages that engaged niche local communities.