I managed Kathleen Pavelko’s web presence for her campaign for Penn State Board of Trustees in 2013. I provided social media strategy for Facebook, LinkedIn and Twitter, created a Facebook page for the campaign and posted content to the Facebook page. I assisted with the creation of the campaign’s website and posted regular content updates to the website, including photo albums. I monitored the web for news on the election in general, and Kathleen’s campaign in particular, and sent Kathleen opportunities to join conversations on the web when appropriate. I sent Kathleen web site traffic updates and also ran two ad campaigns on Facebook.