witf’s Community Bloggers

For witf.org, Colette recruited and trained community bloggers on the content management system, AP Style, blogging best practices and search engine optimization. She then worked to promote the content produced by the bloggers on witf’s various social media outlets, as well as on air, when appropriate. She maintained an active community of about 15 bloggers over nearly 3 years. The bloggers’ entries were frequently among the top headlines on the website, garnering the site additional traffic and reaching new niche audiences.